Ever Googled Your Insurance Agency Name
Ever wonder what exactly makes up the pieces of the search results you see at
Google? Before that question can be answered, the process of how Google
delivers results must be understood. There are three key processes in delivering
search engine results.
First, Google "crawls" the world wide web and accumulates information about
websites and their content. The program Google uses to accomplish this task is
referred to as Googelbot. Googlebot uses an algorithmic process ...
4 Weeks Ago
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Growing an Agency with Interactive Marketing
Consumers have been subjected to "one-size-fits-all" marketing campaigns for decades through traditional marketing efforts such as television, radio, telemarketing, and yellow page ads. Today's consumer though, has several options to block the ads from reaching them. For example, caller-id and "do-not-call" lists are limiting telemarketers' efforts; TIVO and satellite radio reduce consumers' exposure to television and radio ads; and yellow pages are being replaced with online searche...
Monday, January 18, 2010
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Bridge the Generational Gaps
An annual review of equipment needs, staff performance, marketing objectives and so forth are all essential analyses to keep an insurance agency performing at its peak. However, many agents overlook reviewing the needs of their consumers on a consistent basis as well. Consumers' requirements, especially with the technology available today, consistently change. Taking the time to re-familiarize yourself with your consumer base can provide an opportunity to improve their customer experience whil...
Monday, December 21, 2009
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Texas Uninsured Motorists to Receive Non-Compliance Notice
The Texas Department of Insurance (TDI) announced that as early as Spring of 2010, non-compliance notices will be mailed to owners of uninsured vehicles. The notice will provide a warning for those driving uninsured - the situation will need to be corrected immediately. The notice will list the potential fines for driving uninsured and advise repeat offenders they face suspension of driving privileges.
The non-compliance notices are going out as part of the TexasSure Uninsured Motorists Verific...
Monday, December 14, 2009
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Best Practices to Increase Sales With Your Comparative Rater
What is the primary benefit of shopping with an independent agent? They have access to multiple markets. Yet, representing multiple carriers encompass a set of challenges such as the need to be familiar with multiple underwriting rules, coverage differences, and staying current with each carrier's appetite for particular risks. Even after those challenges are overcome, there still is the need to be fluent with each carrier's quoting software and the ability to shop multiple companies' rates i...
Wednesday, November 18, 2009
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